At Klose Range

Let’s face it, there is no getting away from social games. And truthfully, who would want to get away from them. Social games are the most lucrative and successful sector of gaming at the moment. The advent of sites such as facebook and the evolution of the iphone are the primary reasons this sector is so successful. But, let’s be honest, we can always improve on a good thing. Games are great, and so are all of the achievements that go along with them. But the achievement needs to evolve just as everything else. Honestly, who cares about an achievement when only my gaming ecosystem cares and I don’t physically receive anything tangible. Which leads me to my quote, Badges + Coupons = Scanable coupon. Apps like scvngr, google and facebook places all have this idea, but I think we need to take it one step further. Simplify it; turn the actual badge into a scanable coupon. Augmented codes are the wave of the future and we need to begin to evolve our achievement systems within the game space. This idea can transcend across all platforms and truly begin to give physical feedback back to the gaming community. Imagine playing the latest Call of Duty game, and unlocking an achievment. Those achievements are emailed to you in digital form where you can redeem them individually or you can link them together so that you can redeem the accumulated sum for free games, discounts for games, swag, etc. This can work from advergames, mobile, console and any type of gamified experience you choose to create. Gamers want physical things they can use, talk about and utilize.

It has already begun with the company Tap.me and will only begin to evolve from there. So get out there and play games and never stop thinking how we can evolve our community. Game On!